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How tech is impacting the public relations playbook

It wasn’t that long ago that public relations consultants – or PRs, as they’re known colloquially – could rely on the print/radio/television trifecta to achieve coverage objectives for a client. But in an increasingly fast-moving media environment, PRs have had to adapt, and engage in new ways of thinking.

Fiona Fraser

Fiona Fraser

How tech is impacting the public relations playbook

It wasn’t that long ago that public relations consultants – or PRs, as they’re known colloquially – could rely on the print/radio/television trifecta to achieve coverage objectives for a client. But in an increasingly fast-moving media environment, PRs have had to adapt, and engage in new ways of thinking.

Fiona Fraser

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